Taylor Swift is on the most lucrative world tour in history: banking US$13 million a night, The Eras Tours looks set to topple Elton John, Ed Sheeran, U2 and Guns N’ Roses’ highest-grossing records
Taylor Swift is on the most lucrative world tour in history: banking US$13 million a night, The Eras Tours looks set to topple Elton John, Ed Sheeran, U2 and Guns N’ Roses’ highest-grossing records
The career-spanning Eras Tour – which finally reaches Tokyo and Singapore in February – is on track to be the first music tour to earn more than a billion dollars
After just 22 dates the outing has already grossed US$300 million – the equivalent of US$13 million per night – as US fans pay US$254 for their chance to see Tay Tay’s first tour in five years
Taylor Swift is bringing in ticket sales of more than US$13 million a night on the road – putting her on a trajectory to deliver the highest-grossing tour in music history.
And that sum does not include the additional millions dollars in merchandise sales that the Eras tour is generating. But it still makes Swift, 33, the top-grossing artist in the world and marks the biggest tour of her career.